Marketing strategies are the game plan according to which the different companies do business. You have to adopt different types of marketing strategies depending upon you goals and the conditions that you are in. When you are new in the industry, you marketing strategy should be focused on increasing sales and improving the popularity of your product. Once your product has gained foothold, it is time for you to focus your strategies on market share growth. In order to further strengthen your position, you have to fix your strategies on you nice marketing. In case your sales start to fall, you have to turn you marketing strategies to status quo from where you can rebuild and if you want it over, then the Market Exit strategy is the one that is going to be your strategy.