As mentioned above, the Four P’s are essential before doing the Marketing Mix. Before promoting the product, identifying the Four P’s or the elements is essential in enabling the product to stay in the market for the longest of time. This refers to the product cycle of life which is growth, maturity, and decline. It is strongly suggested that companies should research on the Four P’s in order to thoroughly plan out everything. Thorough planning would result to the successful and effective marketing of the product. Entrepreneurs or companies would ultimately boost the sales and profits with regard to their product.