Today is the day to market. Everyday is the day to market for small businesses. Whether it is handing out a business card at a grocery store or starting a large direct mail campaign using an Alpharetta mailing services, it is important to do something daily because eventually it will create a snowball effect. Jay Conrad Levinson calls it guerilla marketing. Using guerilla warfare tactics to get new business. Hand to hand combat, close encounters and sabotage. Ok, maybe sabotage is a bit much, but why not capatilize on a mistake a competitor makes. Or find a hole in their service and fill that hole.