The company that I work for creates medical devices, mainly in the field of joint replacement. When our newest hip and knee replacement devices were about to be completed, we hired a healthcare pr company to help us make our new product more widely known. We were looking for a group that could not only highlight the new features of the device, but promote it in a way that wasn’t pushing sales. We wanted medical facilities to know that these devices were truly going to make people’s lives better, and the public relations people hit a home run.