My son’s school is conducting their annual drug education bike-a-thon to raise money for this program. I always walk away from these events with a great feeling about our community, students and schools. The amount of Social Advertising that goes out to promote this event is overwhelming, but the response from the community is well worth it. The ads are promoting a drug and alcohol free lifestyle for the youth in our area. The bike-a-thon is geared toward younger kids with the hope that the message from the program will carry them through their high school years. These types of public service messages are a great thing for kids to learn about and experience.