If you have been hearing about Internet marketing, you have probably heard of seo software. But what does it do? The short and simple answer is that it optimizes your web site’s attractiveness to search engines, and thus improves your ranking in search results. The upshot of that is more traffic to your web site. There are many methods and techniques that fall under the general umbrella of seo and the software products will use some combination of those to create a streamlined process to optimize your web pages. There may be variations in the different products so be sure and read up before you buy.