Research and more research is what gets you to the top, the people at fusion badges knows this and they asked for this that way they are sure that the product they put out is of the best quality. After that well designed products and choices comes to mind next to make sure continuous patronage of the product. Last but certainly not the least, customer service because it is not enough to be great at making a name badge but it is also important to make sure that aside from the product, the experience of buying the product was also a worthwhile one.