The credibility of Forbes to come up with competitive and outstanding publications is unquestionable. Jim Lowell’s Forbes ETF Advisor is an addition to Forbes’ roster of excellent products, a monthly journal that concentrates on news and recommendations concerning Exchange Traded Funds. The ETF newsletter’s credibility is more so reinforced by its editor Jim Lowell, a recognized expert in sector trading, stocks, mutual funds, and ETFs. Forbes ETF Advisor ranks among the top ETF newsletters in terms of subscribers, a strong evidence of the trust investors lay on the publication. It employs highly-scientific methods but very casual language in analyzing which ETFs need to be bought, and which ones need to be sold.